Veyra Studio

A world of
possibilities.

Self-initiated concepts for fictional brands, exploring visual identity, packaging and communication.

Concept studies.

6 concept projects shown.

Morrow fictional identity concept: brand identity, packaging, art direction

Morrow

A fresh outlook, bottled.

Brand identity · Packaging

Food & beverage · Self-initiated concept

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Imagine a botanical drinks range that feels as good on a kitchen counter as it does in a café fridge. The fictional brief calls for a clear, optimistic identity with enough flexibility to distinguish a growing family of flavors.

A generous lowercase wordmark brings an easy, everyday voice. Forest green provides the constant, while citrus orange and pale green create a bright product world. A simple fruit emblem connects the labels, cartons and supporting print.

Morrow concept: close-up of the printed identity and design system

Design applications

  • Primary wordmark and citrus emblem
  • Can labels and range architecture
  • Secondary carton concept
  • Brand palette and print applications
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Good Matter fictional identity concept: logo design, packaging, brand guidelines

Good Matter

Everyday coffee. Richer character.

Logo design · Packaging

Coffee & hospitality · Self-initiated concept

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A fictional independent coffee roaster needs a warmer alternative to the technical language of specialty coffee. The design should feel approachable, while leaving space for practical information about each coffee.

A substantial serif wordmark gives the brand a familiar, generous voice. Burgundy brings depth to everyday kraft packaging, and coral gives the supporting graphics a small but distinctive lift.

Good Matter concept: close-up of the printed identity and design system

Design applications

  • Custom wordmark direction
  • Coffee bag and label system
  • Loyalty and business cards
  • Color, type and usage guide
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Velora fictional identity concept: brand identity, label design, social graphics

Velora

Clarity, down to the last detail.

Brand identity · Label design

Beauty & wellbeing · Self-initiated concept

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Create a fictional skincare identity with an uncomplicated, contemporary voice. The system needs to feel calm at product scale and remain recognizable when translated into a small digital campaign.

An airy wordmark, precise cobalt typography and pale blue glass create an identity that feels clear rather than clinical. Butter yellow adds warmth around the product, balancing the cooler blue packaging.

Velora concept: close-up of the printed identity and design system

Design applications

  • Wordmark and supporting type hierarchy
  • Bottle labels and secondary packaging
  • Printed product information
  • Social campaign visual direction
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Sable House fictional identity concept: brand identity, print materials, brand guidelines

Sable House

A considered welcome.

Brand identity · Print materials

Hospitality & lifestyle · Self-initiated concept

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Imagine a boutique guesthouse that values quiet detail over spectacle. Its fictional identity needs to work across menus, stationery and small objects that form part of a guest’s stay.

Deep green and ivory give the system a grounded, tactile character. A refined serif wordmark brings a sense of occasion, while restrained brass and embossed details let the physical materials do some of the communication.

Sable House concept: close-up of the printed identity and design system

Design applications

  • Primary and secondary logo arrangements
  • Menu and stationery concept
  • Key, card and matchbox applications
  • Print and material direction
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Offset fictional identity concept: editorial design, marketing materials, art direction

Offset

A different rhythm for culture.

Editorial design · Marketing materials

Culture & publishing · Self-initiated concept

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A fictional independent journal needs an editorial system that can move between long-form reading, a cover on a newsstand and a direct promotional poster.

Large, confident typography becomes the connective tissue. Cobalt and orange give the publication a recognizable presence, while spacious cream reading pages let photographs and articles carry their own pace.

Offset concept: close-up of the printed identity and design system

Design applications

  • Publication identity and masthead
  • Cover and spread direction
  • Promotional poster
  • Digital campaign adaptation
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Current fictional identity concept: visual identity, campaign graphics, social media design

Current

Culture with its own frequency.

Visual identity · Campaign graphics

Arts & events · Self-initiated concept

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Develop a fictional contemporary arts event identity that can announce itself across posters, tickets, printed programs and a fast-moving social feed.

Acid yellow, cobalt and condensed typography create a direct public voice. Ripple imagery gives the identity a shared visual subject, while the oversized wordmark works as an anchor across changing compositions.

Current concept: close-up of the printed identity and design system

Design applications

  • Event logo and graphic language
  • Poster series and program
  • Ticket and tote concepts
  • Digital campaign compositions
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